Sumaq Maca: Andean Energy
Name and Logo: Brand Name: Sumaq Maca (“Sumaq” means “beautiful/excellent” in Quechua, connecting with Andean heritage and positioning the product as premium and authentic.) Logo Objective: Create a simple, professional, and memorable logo that communicates: Ancestry and authenticity: Inspired by Andean culture. Natural energy and premium quality: Reflecting the traditional gelatinization process. Logo Instructions (use Canva, FreeLogoDesign, or pass this guide to your designer): Colors: Earth Green (#2A5C3A): Represents nature, purity, and connection with the Andes. Dark Gold (#D4AF37): Symbolizes energy, ancestry, and premium quality. White: To give a minimalist and clean touch. Iconography: Include elements such as: A stylized leaf or root symbolizing maca. An Andean sun or mountain silhouette evoking Peruvian origin. Typography: Use a modern sans-serif font (e.g., Montserrat or Poppins) to convey professionalism and modernity. Consider a manual or ethnic touch (like a subtle detail in the letter “S” or “M”) to reinforce ancestry. Visual Example (Description): A circular logo with a stylized Andean sun in the center, surrounded by two branches or lines alluding to nature. Below, the text “Sumaq Maca” in an elegant font, accompanied by an optional subtitle: “Ancestral Energy from the Andes.”
