Vem de Família Shield
1. Central Element: The Symbol • General Shape: A knight's shield, representing protection, strength, and legacy. • Shield Details: o Outer Border: In #4D2600 (dark brown), with a solid thickness to convey stability. o Shield Interior: A smooth gradient from #FFF8EF (off-white) to #E5D0B1 (light beige), creating a warm and refined feel. • Internal Elements: o In the center of the shield, a family tree: Trunk in #4D2600 to symbolize roots and a solid foundation. Leaves in #A8D5BA (pastel green) and #F5C32C (soft gold), symbolizing growth, renewal, and prosperity. The tree should have a minimalist yet elegant design, with smooth and modern lines. ________________________________________ 2. Main Text: Brand Name • Font: Playfair Display, used for the name "Vem de Família." • Color: o "Vem de" in #F5C32C (soft gold) to highlight the initial word and convey warmth and welcome. o "Família" in #003399 (soft blue) to evoke trust, harmony, and professionalism. • Positioning: o The text should be centered below the shield, with enough spacing to maintain readability and visual balance. o Symmetrical alignment to convey organization and clarity. ________________________________________ 3. Subtitle: Slogan or Message • Text: "Transforming families, building legacies." • Font: Aptos, used to maintain cohesion with the branding body text. • Color: #4D2600 (dark brown) to convey seriousness and professionalism. • Positioning: Aligned below the main name, in a smaller size and with light spacing. ________________________________________ 4. Additional Graphic Elements • Ornamental Lines: o Two thin lines in #A8D5BA (pastel green) can be positioned above and below the main name to add an elegant touch and reinforce visual balance. ________________________________________ 5. Dimensions and Proportion • The logo should be designed in a square format for easy adaptation to different media, such as social networks, official documents, and websites. • Minimum recommended resolution: 300 DPI for print and 72 DPI for digital use. ________________________________________ 6. Applications and Background Variations • Light Background: o Use the full palette, ensuring the shield and text stand out. • Dark Background: o Change the text to #FFF8EF (off-white) and add a subtle outline in #4D2600 (dark brown) to the shield for visibility.
