Glowing AquaGlow Campaign
TASK: Create an Advertising Campaign for a Shower Gel Objective You will work in groups to design and present an advertising campaign for a fictional shower gel brand, Step 1: Brainstorming Brand Identity: * Decide on the name of the shower gel (e.g., AquaGlow, FreshFusion). * Choose its unique selling point (e.g., eco-friendly, energizing scent, hydrating properties). 1. Target Audience: * Identify the target audience (e.g., teenagers, athletes, families..). 2. Key Message: * Define the main idea you want to communicate. 3. Visual Style: * Discuss the colors, packaging design, and overall theme. Step 3: Design the Campaign Each group creates the following elements: 1. Slogan: Write a catchy and memorable tagline (e.g., "Wake Up to Confidence"). 2. Poster or Ad Visual: * Draw a poster (on paper or digitally) showing the shower gel, its benefits, and appealing imagery. * Include the slogan, brand name, and key details. Step 4: Prepare the Pitch. Each group presents their campaign to the class. They must explain their choices and show their materials. 1. The presentation should include: * The target audience and key message. * A display of the poster or ad visual. * The audience (other groups) can ask questions or give feedback. Provide criteria for feedback, such as: * Creativity * Clarity of message * Appeal to the target audience Create an advertising poster with the logo, the name, and a scene of a child using the shampoo with their clothes on because the shampoo can also be used to wash clothes.
