Belle Boutique Repositioning Guide
**Guide to Creating the Visual Presentation for Belle Boutique's Repositioning** *(Structure and Visual Guidelines)* --- ### **Slide 1: Cover** - **Background image:** Eiffel Tower with modern elements (e.g., floating social media icons). - **Central text:** *"Belle Boutique: French Elegance, New Soul"* *Brand Repositioning for the New Generation* - **Colors:** Beige, gold, and soft pink (classic and youthful harmony). --- ### **Slide 2: Scenario Analysis** - **Layout:** Split into 2 columns ("Challenges" vs. "Opportunities"). - **Visual elements:** - **Challenges:** Clock icons (stalled time), declining graph, silhouette of an older audience. - **Opportunities:** Globe, phone with TikTok, classic dress with hashtag. - **Highlight:** Bold statistic: *"65% of the target audience consumes fashion via TikTok"*. --- ### **Slide 3: Creative Strategies** - **Storytelling:** - Collage of images: vintage photo from the 80s + modern influencer in Paris. - Fictional QR Code for the series *"Belle Diaries"* (symbolic link to Instagram). - **Influencers:** - Photos of Emma Chamberlain and Camille Charrière with a *classic-modern mix* style. - Mockup of an Instagram post for the *"Belle Nouvelle"* capsule collection. --- ### **Slide 4: Action Plan** - **Visual timeline:** - **Month 1:** #BelleReinvented campaign on TikTok. - **Month 2:** Launch of the capsule collection. - **Month 3:** *"Belle Renaissance"* event in Paris. - **Interactive elements:** - NFT icon (e.g., shiny digital dress). - Screenshot of an Instagram Reel with behind-the-scenes content. --- ### **Slide 5: Launch Event** - **3D Visual:** Eiffel Tower with projection of Belle Boutique's clothes. - **Key elements:** - Live stream icon (TikTok/Instagram). - Mockup of an augmented reality experience (person "wearing" a virtual look). - **Call to action:** *"Join the Belle Revolution!"* --- ### **Slide 6: Brand Visual Guidelines** - **Color palette:** - Beige (#F5F5DC), Gold (#D4AF37), Soft Pink (#FFB6C1), Black. - **Fonts:** - Titles: *Playfair Display* (elegance). - Body: *Montserrat* (modernity). - **Icons:** Silhouettes of classic clothes with digital details (e.g., TikTok heart). --- ### **Slide 7: Conclusion** - **Final phrase:** *"Belle Boutique: Where the classic meets the future."* - **Background image:** Diverse crowd (young and adults) wearing the brand's pieces, with the hashtag
